The Construction of News Essay Example for Free

The Construction of News Essay What makes the use of visual and verbal strategies in news construction so important? The answer has to do with the fact that what makes any good news item attractive is its ability to capture and retain the attention of the audience. There are many ways you can use to get your audiences attention, but visual and verbal strategies have been tested and proven to be the most effective. Any news item in the print media, radio or television, however news worthy it might be, will not be taken with the seriousness it deserves if visual and verbal cues are not used. The human mind reacts to more readily to statements which are accompanied by powerful verbal and visual connotations than it does blank, or what Simmons calls ‘imageless’ statements. News papers utilise pictures as a means of capturing attention. Televisions on the other hand make use of moving images, or what is commonly known as video. Pictures speak a thousand words, moving images speak millions. Images, whether still or moving, are indispensable in the media industry. These are not only appealing to the eye and/or ears, but they also help the reader, viewer and listener to grasp the message better. Television journalists usually use videos taken from the source area of the news material. It would be very monotonous and even tiring if TV news lacked live shots of their news. These videos serve the same purpose as picture serve in newspapers. They are a powerful means of capturing and retaining the audience’s attention. War scenes have always had more impact on the viewer because of the images used. The coverage of the war in Iraq managed to elicit a lot of strong, albeit differing views and emotions. This can be attributed to the effectiveness of the kind of images that were used by news channels in broadcasting this news. According to Pfau and Haigh, the use of images in television war stories is very influential. They say that television news provides viewers with a â€Å"front row seat to view combat†. In other words, it gives the audience a feeling of presence, like they are a part of the combat out there in the battle field. Abrahams argues that television news communicates more emotion than other news venues. This tendency is even more pronounced with graphic images of war which he says are â€Å"among the most powerful visuals known to humankind Not all images taken from a scene are used in the final news item. The images are usually edited to suit the needs of the audience. Dramatic images often make interesting news material and video journalists will always strive to the best part of a video clip to show to the audience. This kind of news presentation has been criticised in the past for being partial. Brown, in his Video Aid techniques book, says that news makers usually look out for the most bizarre, which also happens to be the most negative part of a video shootage to use in their news. This has a way of making people misunderstand a situation. For example, many news channels, while covering the Iraq war, usually depicted the brutality of the terrorist insurgents over civilians, yet they failed to report the brutality of some of the American soldiers to the same civilians. Many people thought that the Iraqis actually liked all the American soldiers and yet the situation on the ground was far much different. Film and television have also had a big role to play in how images are used in the other news media. The pictures used in newspapers and magazines reflect what the reader had already watched in a film or on television news. The pictures that journalists use are put in such a way that the message they contain will be reinforced in the readers’ mind. News broadcasters also use creative language to hold their audience’s interest in a particular news story. They do not use the normal street language, nor do they confine themselves to the formal language. Rather, they construct their news in such a way that the words they use are appealing to the listener. The verbal strategies have to be used hand in hand with appropriate non-verbal cues in order to achieve to the maximum, the desired effect. Radio journalists only have their voices to rely on when presenting news to their audience. They usually use sophisticated, yet understandable languages. They have to use high levels of creativity since their presentation is only verbal. In most cases, journalists are able to present a news item to the listener in such a way that the listener feels like he/she is part of the events happening in the news. Images in the news media are also important in the presentation of societal norms and expectations. The media, most often than not, depicts what is happening in the society. Therefore, many news editors prefer to use images that people can relate to or are used to. Conclusion Journalists have had a major role to play in writing and reproducing major occurrences in the history of human kind. Today, it is possible to get a video clip from the Second World War due to a journalist’s efforts. It is also possible to access newspaper articles from long as the 1800s. There are many images depicting past events that should never be forgotten. These are preserved in various museums and media houses for posterity. Therefore, it can be said that journalist have over the years utilised the development of images to preserve the history of humankind. Journalists have also used visual and verbal strategies to showcase the social injustices that are plaguing much of the world today. It is through the images presented in our media that we are able to appreciate and grasp what is happening around us. The media showed the world what was happening in Darfur, and the world was able to act fast to avoid another Rwanda episode. The famous photographer, Mohammed Ali, received worldwide acclaim for highlighting the Ethiopian famine which was killing hundreds of people in Ethiopia. Though journalists have used images for the good of people who are viewing them, there needs to be some regulation on how they present these images. For instance, they should use images that show both sides of the story in order to avoid misplaced understanding among the audience.

Homeless and Alienated in Samuel Becketts Waiting for Godot Essay

Homeless and Alienated in Waiting For Godot    Jean-Paul Sartre (1957) once said "Man is condemned to be free; because, once thrown into the world, he is responsible for everything he does." (23) Whether this is good or bad is not an issue, whereas the implications derived from this are profound. Life, in this case, has no fixed purpose, and we are free to give it one; perhaps it is more appropriate to say that we are condemned to give it one, instead. One look at today's western modernized society makes it seem as if we strive to learn about everything and invent the ultimate tool to carry out all conceivable tasks for us (however artificial the task may be.) Writers, like Albert Camus, describe how waiting, or more generally, boredom, causes the individual to put serious effort into thought of questions regarding one's identity. It is easily seen, thus, that with the way our society has developed, it was inevitable that things like the existential philosophical movement and the literary absurdist movement would eme rge from an era of modernism. Perhaps one of the more famous absurdists was the 1969 Nobel Literature Prize winner, Samuel Beckett. His most popular play, 'Waiting For Godot,' is easily classified as an absurdist work by its properties, or lack thereof, as pointed out in a 1955 review of the play: "Beckett defies every known law of playwriting, his play is about nothing... Each Act is interrupted by a big bully and a fool he keeps on a chain... That is all. There is no climax, no sense of anticipation and the situation becomes obvious in the first five minutes." (Barker, qtd. In Butler 22) This reviewer naively added "I think that people are wrong in trying to read a philosophy i... ... us aside, making us feel homeless and alienated no matter where we are or try to go, "For reasons unknown." Works Cited: Astro, Alan (1990). Understanding Samuel Beckett. Columbia: University of South Carolina Press. Beckett, Samuel (1954). Waiting for Godot. New York: Grove Press. Beckett, Samuel (1958). Endgame. New York: Grove Press. Beckett, Samuel (1974). First Love and Other Shorts. New York: Grove Press. Butler, L. St. J. (ed.) (1993) Critical Essays on Samuel Beckett. Brookfield: Scolar Press. Jeffares, A. N., & Bushrui, S (Eds.). (1981) York Notes on Waiting for Godot. London: York Press. Sartre, Jean-Paul (1957). Existentialism and Human Emotions. New Jersey: Citadel Press, Inc. Sartre, Jean-Paul (1946). No Exit and Three Other Plays (Vintage 1989) Webster Online Dictionary, (1986) Formatted 1994.

Dove: Advertising and Body Odor

When considering the product Dove it is a deodorant which gives extra protection for people who have body odor and it helps when a person needs it to protect from getting body odor, therefore Dove deodorant won't make the move, the tag line that Unilever use for Dove will be used by unity Consultant to promote the product by using a new promotional campaign. Basically Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection, further, it gives physically freshness and mentally confident, even in the toughest moments. . 1 Target Market The promotional campaigns of Dove was mainly focused on it’s primary consumers who were young adult females involved in sports, and of course the working population of women and not-working women 16-45 who want to stay fresh and have an active life style and have the confidence to spend the rest of the day without having to worry about body odor. . 4. 2 Communication Objectives â₠¬ ¢Increase Dove brands market share by 10% within one year. Create awareness among the target group within one year to 30%. †¢Create positive feelings about the brand among 30% and preference among 15% of the target audience. †¢Communicate key benefits of the Dove deodorant that appeal to the target market. (www. uniliversrilanka. lk) 4. 3 Campaign Idea †¢ Increase brand awareness. †¢ Build brand image. †¢ Increase customer traffic. †¢ Increase inquiries from end users. †¢ Provide information Increasing consumption of an established brand They followed IMC tools as follows, 4. 4 Advertising The main objective in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. Every major medium had been used to deliver these messages, including television, radio, magazines, newspapers, the Internet, carrier bags and billboards.

Debate in Hip hop culture - Free Essay Example

Sample details Pages: 2 Words: 609 Downloads: 8 Date added: 2019/08/08 Category Music Essay Level High school Tags: Hip Hop Essay Did you like this example? When we look at the lyrics of Hip-Hop songs, we mostly can see that rappers were telling stories that they were faced with such as street crime, alienation, rage, drug trade, prison life or violence which was a way of complaint about their lifestyle or how they were threatened as well. We have to accept that rap artists were influenced, and they were the products of the life that they grew up in. However, it was a huge problem for new generation because the violence that was told in lyrics by rappers were ridiculed and seen as bad impact on teen listeners. Don’t waste time! Our writers will create an original "Debate in Hip hop culture" essay for you Create order Seeing rap artists as role models caused an imitation life styles and similar characteristics on teens as well. Hunt who did the documentary had a trip to Spring Bling which is a rap festival in Florida. (Hunt)His point was to analyze teen rappers and listeners and, see young men and women to talk about how manhood is displayed in hip-hop culture. After he let some young rappers to sing, he realized that their lyrics were consist of gunplay, killing other man, being tough and invulnerable, feminizing other men, and putting fear into another mans heart. Those violent-portraying lyrics and horrible real-life examples that were reflected in songs at the beginning of Hip-hop culture caused young African-American community negatively. Hip-hop was created in the ghettos who are poor African Americans, Jamaicans and West Indians. Instead of breaking stereotypes by the time, new generations adopted the hip-hop culture that they saw from older generations. The gun became the outlet for the aggression and the rage that young black and brown men feel. Masculinity was an issue for them because there was a whole lineage of black men wanting to deny their own frailty which forced them to be violent, misogynist, and a different person. In an interview with Fat Joe who was the rapper in Bronx, Hunk asked why is it so important to be hard in hip-hop? And he complained that everybody transformed to different person when they get the microphone in night clubs (Hunt). Also, he added that people hate each other instead of dancing and smiling each other when they were influenced by being hard all the time. In another interview with Mos Def and Talib Kweli, he was willing to learn why rappers projected an image of toughness and inv ulnerability in hip-hop. Def pointed out that every male want respect and he claimed toughness and invulnerability as a part of mans life. Kweli added that hip-hop was a very ego-driven thing and it encouraged people to assert themselves (Hunt). These arguments show that hip-hop culture created a forced environment which occurred masculinity, violence, misogynistic, and hatred among people. People are undoubtedly influenced by rappers. Teaching young people that real man is tough, violent, control women, cannot show weaknesses under any circumstances hurts teens personality traits and their potential as well. Rose touches upon the rehabilitation and community projects to fight against violence for a positive resolution. By, she argued that following policies in rehabilitation and community projects must be a solution to stop violence in these neighborhoods. (Rose pg 59-60) The hip-hop depicts African-Americans as poor, violent, drug dealer, and thugs which demonstrates the hip-hop music as a cultural violence and create a negative stereotype of African American community because hip-hop music contained all negative forms that influence young generation badly. However, to understand the hip-hop culture , it is necessary to analyze the systematic political and economic oppression that they were faced with which was accepted as a main problem of violence in hip-hop because it is a resistance to the system of subjugation.